Get To Know Me Better

Hello there! I'm Cheryl Ham, the creative mind (and hands) behind Hypnotic Yarn and the Yarnable subscription box. My journey into the colorful world of yarn started unexpectedly — a happy tumble down the rabbit hole of knitting podcasts and a new-found obsession with hand dyed yarn resulted in the founding of Hypnotic Yarn in January 2017. A few years later, I stepped into the subscription box space with Yarnable, delighting knitters around the world with curated yarn surprises, month after month. 

Through Yarnable, I've learned the ins and outs of subscription-based business, mastering the art of keeping products fresh, engaging, and in-demand. This experience, combined with the success of Hypnotic Yarn, has culminated in over 3 million dollars in revenue. It's a testament to the power of turning a creative vision into a thriving business.

I understand the challenges you're facing — the uncertainty of the first sale, the struggle to stand out in a crowded online marketplace, and the balancing act between creativity and business savvy. That's why I've developed online courses designed specifically for the motivated business owner in the handmade space.

My mission is to provide you with a roadmap to success.

The resources I offer are packed with practical, real-world strategies and lessons learned from my own experiences and crafted to guide you, step by step, toward your goals.

I'm here to encourage you, to share the methods that have worked for me, and to help you avoid common pitfalls. This isn't about just surviving in the business world; it's about thriving, creating a brand that resonates with your audience, and building a legacy you can be proud of.